Post by account_disabled on Feb 22, 2024 5:30:24 GMT
The by the STRATEGOS of its possibilities the means it has and the achievement of the objectives that have been set in addition of course to the competitive conditions that it must face. Sell . A second variable that is incorporated to address the question What do we want to sell is the intention of many organizations to sell something more than what the product physically poses. In these cases the aim is to sell a specific function or added value of the product. The existence of these subproducts is usually a consequence of Marketing objectives.
A producer of Drills may determine that it will not sell drills themselves but rather holes or orifices. Coca Cola at some point defined selling the spark of life a producer of youth cosmetics not just creams or oils an experiences travel agency etc. The cases can be many and demand caution in the judgment of the STRATEGOS. and a differentiating nuance to Japan Phone Number the offer. The problem arises in the process of implementing the Sales Strategy and must be resolved with the question What do we want to sell Selling drills is not the same as selling holes.
The sales pitch and efforts are different. The Identification Selection and Positioning of Strategic Resources is different. In one case Logistics or Sales Force elements may constitute the center of gravity of the Sales Strategy in another the Communication variables. The procedure of modifying the sales offer and directing it towards attributes or values should only be applied in businesses that operate in crystallized markets with a lot of supply and very competitive. In other cases the procedure only complicates the effectiveness of the Sales Strategy. In general it must be ensured that Marketing contributions constitute support for the Sales Strategy and not conditions. Sales perfect the Business Marketing is a set of support techniques that does not.
A producer of Drills may determine that it will not sell drills themselves but rather holes or orifices. Coca Cola at some point defined selling the spark of life a producer of youth cosmetics not just creams or oils an experiences travel agency etc. The cases can be many and demand caution in the judgment of the STRATEGOS. and a differentiating nuance to Japan Phone Number the offer. The problem arises in the process of implementing the Sales Strategy and must be resolved with the question What do we want to sell Selling drills is not the same as selling holes.
The sales pitch and efforts are different. The Identification Selection and Positioning of Strategic Resources is different. In one case Logistics or Sales Force elements may constitute the center of gravity of the Sales Strategy in another the Communication variables. The procedure of modifying the sales offer and directing it towards attributes or values should only be applied in businesses that operate in crystallized markets with a lot of supply and very competitive. In other cases the procedure only complicates the effectiveness of the Sales Strategy. In general it must be ensured that Marketing contributions constitute support for the Sales Strategy and not conditions. Sales perfect the Business Marketing is a set of support techniques that does not.